SSC Napoli and Amazon today announced the official opening of the Napoli brand store on Amazon.com.

SSC Napoli and Amazon today announced the official opening of the Napoli brand store on Amazon.com.

Notizie | 28/06/2019

Following the launch of the Official Napoli Jersey, today the Italian club confirms its collaboration with Amazon, which started last year in Europe, and is now being expanded to America this season.

The first-of-its-kind collaboration with Amazon represents the attitude of SSC Napoli toward innovation and strategic thinking.

The club was a pioneer in designing and implementing a new commercial offer for its fans, paving the way for other clubs. Last July, SSC Napoli became the first football club in the world to launch the official club exclusive brand store on Amazon in Italy, France, Germany, England and Spain. Last season, fans from all over Europe successfully and easily purchased the official kits and merchandise offered by the club on Amazon. The collaboration in Europe is continuing into Season 2019/20, with a broader range of products becoming available for Napoli fans.

SSC Napoli hopes this will bring millions of fans across America closer to the club by offering Amazon customers in the United States quick and easy access to the official team merchandise thanks to its robust fulfilment network.

The SSC Napoli’s collaboration with Amazon is part of a broader international development strategy which the club has been carrying forward in recent years, with the aim of strengthening the brand in foreign markets. America is a special focus for the club, which is actively working on many projects, including – for the first time – a Team Tour in the USA this August, when SSC Napoli will face FC Barcelona in a double match in Miami (Aug 7th) and Ann Arbor (Aug 10th).

SSC Napoli’s aim is to be present where the fans are, and Amazon.com does play a key role in the club’s merchandising strategy.

The Napoli brand store selection includes both official merchandise and articles that will be produced exclusively for Amazon.com. Additionally, the new “Merch by Amazon” on-demand service will offer a range of unique designs.

The Napoli brand store is available on www.amazon.com/Napoli